Beyond the book.

While we designed Scratch for business leaders to reimagine their brand’s biggest possible future on their own, we also offer workshops—we call them Scratch Sessions—to accelerate this work. Each session combines a diverse group of hand-picked collaborators who work arm-in-arm with your team to transform what’s possible for your brand.
These sessions are designed as immersive 48-to-72-hour sessions in a strategically inspired setting, based on the focus of your challenge. Prepare for a high-adrenaline and hyper-focused experience with one sole purpose: to evolve your organization into a brand built for the future.
Divider Line

Each Scratch Session focuses on one of five essential elements that exist inside every potent modern brand. Where do you want to start?

Red Thread Workshop
Red Thread
Unearth, articulate and declare a singular idea that will guide and inspire every action your brand takes, from the inside out.
Design Workshop
Design
Guide your consumers through every experience of your brand with purpose, consistency and intention, creating unparalleled brand equity and memorability in the process.
Proof Workshop
Proof
Discover, imagine and create useful brand actions that prove your brand’s Red Thread to the world, ultimately creating powerful word-of-mouth and consumer advocacy opportunities.
True Believer Workshop
True Believers
Find and frame the people who love and understand your brand the best— employees and consumers alike—so you can rally them to find and inspire others like them.
Whole Brand Journey Workshop
Whole Brand Journey
Explode your red thread in as many ways as possible to create a highly connected, coherent brand that consumers can remember and reach when they need it most.
Custom Workshop
Custom
Request a Scratch Session designed around your unique needs in any of the following areas: purpose, sustainability, media strategy, content and social strategy, product or service development, PR, business models, internal brand culture and innovation strategy.
Scratch Map
We created a single page document for you to refer to as you work your way through the book—we call it the Scratch Map™. Print it large, place it somewhere prominent, return to it regularly.
download scratch map